So you’re wondering how much a marketing agency costs in Winnipeg. Winnipeg is an amazing city with lots of professional web design agencies and marketing companies, but many of them are quite expensive!
Before hiring a marketing agency in Winnipeg you should always do a few checks on your business and see whether it currently requires marketing or not, sometimes you can do the marketing yourself, but when you’ve done all that you can by yourself, only then you should hire a marketing agency.
Here’s When You Need A Marketing Agency
Let’s be realistic, every business needs marketing because without good marketing techniques your business cannot thrive, but before actually hiring one you need to do a few checks.
1. Have you hired a marketing agency before?
If you’re reading this post then chances are that you’ve probably never hired a marketing agency in the past, but if you have then you need to collect data from them, what kind of marketing techniques did they use for your business? were they effective or ineffective?
2. What stage is your business at currently?
If your business is fairly new and was established just recently then you need to have a good budget for marketing, but that also depends on what marketing channels you prefer, however, if you’re already an established business with a good customer base then you probably won’t be needing a lot of budget for marketing, unless you’re going international.
3. What is your budget?
Deciding on a budget before actually hiring a marketing agency in Winnipeg is absolutely crucial, more businesses are going online and marketing companies have started to raise their prices, for a new business, the ideal marketing budget should be around $1000 a month, depending on the marketing platforms.
But if you already have an established and old business then the ideal marketing budget should be around $500-600.
Marketing Agencies In Winnipeg Offer A Lot Of Services
When you’ve decided on which marketing company you’re going to hire, you need to be clear on what kind of services you actually need. Many marketing companies offer free consultancy and help establish a proper marketing strategy for your business.
But, assuming you’re a new business, here are some marketing services that all business should opt in for:
1. Social Media Marketing
A good social media strategy can be the key to determining the long term success of any kind of business, many agencies and business owners have acknowledged the power of social media and how it has helped them generate millions of dollars in revenue every month.
But, when you’re starting out as a business, you need to build brand awareness first and social media is the key to achieving that. In addition to that, social media will help you get new customers and leads consistently.
Marketing agencies usually charge around $300-$1000 per month depending on what type of business you own, but most of them usually charge around $300/month for new businesses.
2. A Website
If you want to reap the benefits of digital marketing or any kind of marketing nowadays then having a website is extremely important, in fact, without a website , you can’t succeed at marketing your business.
A website will help you establish an official online presence and will improve the credibility of your business, many customers prefer to visit your website before even scheduling a physical meeting with you.
The price of having a website built actually varies depending on your business model, for new businesses, good websites can usually be built within $300, while this is just a rough estimate, some websites can even cost around $10,000!
But if you’re a newly established business then you don’t have to spend $10k on a website, maximum budget you should have is $300.
Fortunately, at PeggDesigns, our lowest website package starts from only $299!
3. Search Engine Optimization (SEO)
SEO is the backbone of any kind of digital marketing strategy, it basically involves ranking your website on the top of Google’s search results on any given search term. Ranking organically on Google is one of the hardest things to do in digital marketing.
But once you succeed, you can reap the rewards for years to come. With a solid SEO strategy your online or brick and mortar business can get actual leads and sales from google.
There are over 7.8 Billion daily searches on Google so you can only imagine how rewarding SEO can be.
The pricing plans for SEO vary depending on your business and competition, but generally it ranges anywhere between $200 to $10,000 per month.
Don’t worry though! as a new business, you won’t have to spend 10 grand on SEO, but you should have a budget of $700-1000 for monthly SEO.
4. Search Engine Marketing (SEM)
SEM is similar to SEO in terms of keywords, but it’s not a one off thing like SEO because in SEM you actually have to pay google for the keywords that you want to rank for and once you stop paying Google, your website will plummet down the search rankings.
So if you have a short term Goal then SEM is the way to go since it can be a bit cheaper than SEO, however, if you have a long term goal of establishing your business online then SEO is the way to go.
SEM generally ranges anywhere from $300 to $300,000 per month or even more, depending on what kind of budget you have and what kind of agency or freelancer you’re hiring.
5. Email Marketing
Email marketing is extremely crucial nowadays due to the conversions it has, if you collect emails and send a monthly newsletter or offers to your loyal customers they will keep coming back and your profits can double even triple!
Email marketing generally costs between $200 to $2000 per month for small to medium sized businesses and even more for larger businesses.
How Much Should A Startup Pay For Marketing In Winnipeg?
A startup should have a budget of 20% of monthly revenue that should go towards marketing, especially if you’re living in Winnipeg which has a thriving population.
Do Marketing Agencies Get Paid Upfront?
It depends. Every marketing agency has a different pricing structure but generally there’s an upfront cost and then there’s a monthly retainer for the services that you choose.
How Much Does It Cost To Hire A Freelancer To Market Your Business?
Freelancers usually charge a lot less than marketing agencies do and in some cases, they provide work of equal quality but do take time because freelancers don’t have the workforce to speed up the process.
If you have the patience and a lower budget then you should hire a freelancer and then move on to a marketing agency.
There is no exact number for how much a marketing agency costs in Winnipeg because it depends on your budget and what kind of services you’re looking for, if you’re confused about what services your business currently needs then you can call us at PeggDesigns for a free 1-1 consultation!